Here's Why your Business Needs a Google+ Page

Here's Why your Business Needs a Google+ Page

Even though Google+ has 1 to 10% active audience monthly, we still encourage social media managers to give it a try. Here’s why: Google+ mentions are great for improving your page authority—which leads your page to higher search result positions.

A Google+ Page impacts your SEO positively

Google Search is leading the US search engine market, getting 64% of the share, according to comScore. Also, it’s important for Google to promote their other products, even the unpopular ones, such as Google+.

That’s why the web pages that were shared via Google+, or have links to Google+ Pages, are ranked higher by Google—and appear earlier in the search results.

Moz.com, a SEO product company, has conducted a research, in which they measured the correlations between a number of page features (i.e. text features, social features, markup features), and the page’s search engine ranking.

The results have shown that mentions on Google+ and links to Google+ on your pages really do correlate with Google Search Rankings positively.

What happens when you set up a Google+ Page

How to set up a Google+ Page for your business

Get your company on Google Business first with a Google Account. You probably already have one if you’re using Gmail or an Android device.

Choose business type
Choose business type
Choose a name for your Google+ Page and add a link
Choose a name for your Google+ Page and add a link
Add a profile picture and a cover. Add as much information as you can: a phone number, an address, and links to your website and blog. Don't forget a short overview of what the company does.
Add a profile picture and a cover. Add as much information as you can: a phone number, an address, and links to your website and blog. Don't forget a short overview of what the company does.

No time to create content for another network?

It’s fine to repost the content you make for your Facebook page to Google+. It will give you as many benefits Google+ provides as if you were making original posts to Google+.

To make this easier, connect your pages on both Google+ and Facebook to Amplifr and post to both networks with a single click.

Sign up via social media or email:

Add social accounts during your onboarding or later in Settings:

When you schedule a post, check the profiles you want to post to. Here’s how you publish to Facebook and Google+ simultaneously:

Share the story

Articles and notes on social media marketing and analytics. By the team behind Amplifr.

Subscribe and get new articles first. We send an email once a week.